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Asad Mumtaz Malik – A Vision Beyond the Lens

Every industry has a handful of artists who rise above the crowd and leave a mark so distinct that it becomes a style in itself. In Pakistan’s showbiz and film industry, that name is Asad Mumtaz Malik.

The Journey – From Lens to Legacy
Asad’s story began behind the camera, as a Director of Photography (DOP). His mastery of light, shadow, and movement soon set him apart, giving television dramas and films a cinematic identity they had never known before. Productions like Daam, Alif, and the globally acclaimed The Window revealed a craftsman who understood not just how to capture an image, but how to turn visuals into emotions.

But Asad was never destined to remain only a man behind the lens. His vision demanded a wider canvas. Transitioning into the director’s chair, he carried with him a cinematographer’s eye and a storyteller’s soul—a combination that has since defined his work.

The Director’s Voice

As a director, Asad Mumtaz Malik has created stories that speak across cultures and borders. His work balances local authenticity with global appeal, a rare quality in today’s industry.

  • ABHI (Feature Film, 2024) – A bold cinematic step redefining the possibilities of Pakistani filmmaking.
  • Shirin Farhad (Drama, 2025) – A timeless tale revived through modern sensibilities and layered visuals.
  • Parinday (Web Series, 2022) – A digital-era narrative that captivated a young, global audience.
  • Riyasat Main Riyasat (Feature Film) – An internationally award-winning film, acclaimed for its storytelling, political resonance, and powerful direction.

Alongside his feature work, Asad has directed numerous patriotic songs and music videos for ISPR, shaping the national imagination with visual narratives that stir pride, passion, and unity.

The DOP Who Raised the Bar

Even as his directorial credits grew, Asad never let go of the eye that made him who he is. His DOP work continues to inspire a generation of filmmakers.

  •  ALIF – A drama serial remembered as much for its spiritual philosophy as for its breathtaking visuals.
  • Daam – Where nuanced human drama met cinematic craft.
  • The Window – A feature film that not only gained international acclaim but also showcased Asad’s unique ability to turn the screen into a painting in motion.   

 

What Makes Asad Mumtaz Malik Different
Aesthetic Depth – He brings a painter’s eye and a poet’s rhythm into every frame.

  • Cultural Relevance – His work stays rooted in Pakistani soil yet speaks a universal language.
  • Cross-Medium Versatility – From television to film, from digital platforms to patriotic projects, his style adapts without losing its essence.
  • Global Acclaim – His films have not just entertained but sparked conversation on international stages.
  • Consistency of Signature – Whether as a DOP or Director, audiences instantly recognize the Malik Touch—a blend of beauty, intimacy, and impact.

Asad Mumtaz Malik is more than a director—he is a brand of cinema. A filmmaker who knows how to balance art and commerce, tradition and modernity, national identity and international standards. For producers, investors, and collaborators, working with Asad means being part of projects that are not only visually extraordinary but also culturally significant and globally marketable.

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Meet the team

We’re a team of highly experienced specialists and genuine collaborators. Each member of our team is driven by a relentless pursuit of excellence and innovation.
Asad Mumtaz Malik
Executive Producer/Director
Fahad Malik
Executive Producer
Samia Salim
Head of Strategy and Marketing
Ehtesham Rehman
Head of Post Productions
Sajid Hussain
Producer/Director
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